Architecture
in sentence
867 examples of Architecture in a sentence
It's because it works great as a persuasion
architecture.
But the structure of that
architecture
is the same whether you're selling shoes or whether you're selling politics.
Either Facebook is a giant con of half a trillion dollars and ads don't work on the site, it doesn't work as a persuasion architecture, or its power of influence is of great concern.
So when I was talking in "Emergence," I talked about the limitations of the one-way linking
architecture
that, basically, you could link to somebody else but they wouldn't necessarily know that you were pointing to them.
I'm a curator of
architecture
and design; I happen to be at the Museum of Modern Art.
This is
architecture
not made by building, but by what you very carefully take away.
I was once working with an
architecture
firm, and they were at a crossroads.
They had to figure out whether they wanted to continue to be an
architecture
firm and focus on the construction of buildings or pivot and become the hot new thing, a design firm, focusing on beyond the construction of spaces.
They walked in, we took one architect, put him in one corner to represent architecture, the other one to represent design.
Because adaptability is probably one of the strongest drivers of
architecture.
So even if it looks like this kind of surreal architecture, it's highly adapted to its surroundings.
An
architecture
sort of adapted to its landscape.
It's an
architecture
that is adapted to its climate.
So very much this kind of, almost like nomadic, impermanent
architecture.
The
architecture
has to remain relatively low to keep the center of gravity buoyant.
And any
architecture
is supposed to be able to fit on this platform.
And even if the first one is designed for the tropics, we also imagine that the
architecture
can adapt to any culture, so imagine, like, a Middle Eastern floating city or Southeast Asian floating city or maybe a Scandinavian floating city one day.
What I thought I would talk about today is the transition from one mode of thinking about nature to another that's tracked by
architecture.
What's interesting about architects is, we always have tried to justify beauty by looking to nature, and arguably, beautiful
architecture
has always been looking at a model of nature.
So, for roughly 300 years, the hot debate in
architecture
was whether the number five or the number seven was a better proportion to think about architecture, because the nose was one-fifth of your head, or because your head was one-seventh of your body.
But what was important is, the Gothic moment in
architecture
was the first time that force and motion was thought of in terms of form.
So, in
architecture
we deal with big assemblies of components, so there might be up to, say, 50,000 pieces of material in this room you're sitting in right now that all need to get organized.
So, a new vocabulary of form is now pervading all design fields: whether it's automobiles, architecture, products, etc., it's really being affected by this digital medium of curvature.
I think that's one of the main changes, also, in architecture: that we're starting to look now not for some ideal form, like a Latin cross for a church, but actually all the traits of a church: so, light that comes from behind from an invisible source, directionality that focuses you towards an altar.
To go back to architecture, what's organic about
architecture
as a field, unlike product design, is this whole issue of holism and of monumentality is really our realm.
I was walking around on the streets of Amsterdam and I recognized, you know, the big story from Amsterdam isn't what's in the design stores, it's what's out on the streets, and maybe it's self-explanatory, but a city that hasn't been taken over by modernism, that's preserved its kind of
architecture
and character, and where the bicycle plays an important part of the way in which people get around and where pedestrian rights are protected.
Just a wonderful kind of breakup of architecture, and the way that the trees form vertical elements.
And what I've found is that by thinking of
architecture
not as an end product but as a performance from conception to completion, we end up rediscovering some really smart ways to build things today.
They ran around corners, they went up sides of buildings, and they melded into the
architecture.
The idea is, by better choice architecture, we can make the climate-friendly behaviors default and convenient.
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