Example collocations logo

Typeface in sentence

27 examples of Typeface in a sentence

You change the typeface to, like, this typeface, and it's kind of funny.
It's like pirate typeface, like Captain Jack Sparrow typeface.
Or fear like this, kind of a nightclub typeface.
Or you change the typeface to something like this.
But few consumers are concerned to know where a particular typeface came from or when or who designed it, if, indeed, there was any human agency involved in its creation, if it didn't just sort of materialize out of the software ether.
This is from the mid-'70s early trials of Bell Centennial typeface I designed for the U.S. phone books, and it was my first experience of digital type, and quite a baptism.
In other words, I had come to like this typeface.
I said to Microsoft, a typeface designed for a particular technology is a self-obsoleting typeface.
So did my typeface.
So they pick the worst background from any kind of PowerPoint presentation, the worst typeface.
I really, really, really hated the typeface Helvetica.
I thought the typeface Helvetica was the cleanest, most boring, most fascistic, really repressive typeface, and I hated everything that was designed in Helvetica.
Now, at first, this is just nice poetic language, but it's also set in a typeface that's perfect for this moment.
Now, I want to talk to you about fonts, and why this typeface is perfect for this moment.
I know you're probably not like me, you're not a font nerd, maybe some of you are, but if you're not, that's alright, because I might spend hours every day trying to pick the perfect typeface for the perfect project, or I might spend thousands of dollars every year, trying to get ones with the right features.
And this is the typeface Futura.
This is a way in which modernism infiltrated this country and became perhaps the most popular, or promiscuous typeface, of the twentieth century.
In fact, this whole system carries through with the way that the typeface was designed.
And this is one of hundreds of ways in which this typeface was designed to look geometrically perfect, even though it's mathematically not.
And this is what typeface designers do all the time to make typefaces work, every day.
I want to step back and talk about an example of the typeface in use.
In the 1920s, if you wanted to use a new typeface, you couldn't just go download it onto your computer.
So America took this typeface in, conquered it and made it its own.
So it's in this context that when the US government was picking a typeface to use after World War II for new maps and new projects, they picked Futura.
And in this case, this typeface tells a very powerful story about assimilation, about something being taken into America and being made part of its culture.
Futura was a German typeface, taken in, made into an American commodity.
So in some ways, this German typeface on an American plaque perfectly mirrors what happened with the technology.