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Business in example sentence

Now, 95 percent of the guys that I was locked up with had been drug dealers on the outside, but when they talked about what they did, they talked about it in a different jargon, but the business concepts that they talked about weren't unlike those that you'd learn in a first year MBA class at Wharton: promotional incentives, you never charge a first-time user, focus-grouping new product launches, territorial expansion.
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