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Pitch in example sentence

It probably pitches like it could be funny (and even successful), but it falls apart as a film, completely...If you understand this, then you also understand it sounds more like an off-Broadway play...As a matter of fact (and the ore I think about it), this 'movie' would probably do very well in a live theatrical format...Heck, it could take on a life of its own and become syndicated, making the US cities tour, complete with building sized promos appearing in each city months before it premiers to build the anticipation...I'm certain performing arts centers all over the country will sell out all the shows quickly as anticipation grows and of course the wealthy season ticket holders would let everyone know they'll be busy on Friday evening, because they will be at the 'premier' of that play...'The Grand'...As a matter of fact, the more 'I' think about it, given the opportunity; 'I'd' pitch it!
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