Because what I feel, is a lot of us think that the environment is at a macro level, that we can't do anything to change our air quality or to change the climate or anything.

Because the theory predicts that the Big Bang would have been so intense that as space rapidly expanded, tiny quantum jitters from the micro world would have been stretched out to the macro world, yielding a distinctive fingerprint, a pattern of slightly hotter spots and slightly colder spots, across space, which powerful telescopes have now observed.

In September 2007, I was invited as a keynote speaker of a macro hedge fund management conference, and I showed to the conference a prediction that by the end of 2007, this bubble would change regime.

Now, how do you believe the very smart, very motivated, very informed macro hedge fund managers reacted to this prediction?

We're all familiar with the macro impact of urbanization, climate change, resource exploitation, but when that one last plant — or animal for that matter — when that very last specimen has disappeared from the face of this Earth, we would have lost an entire subset of the Earth's biology, and with it, important plants with medicinal potential or which could have ingredients that would speak to the cosmetic, nutrition, pharma, and even the ethno-veterinary sectors, be gone forever.

It's part of the phenomenon I called "spontaneous self-organization," where, like in ant colonies, little decisions made on the micro level actually have a big impact on the macro level.

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