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We're going to talk about it, because even though it didn't really take long after Roosevelt's hunt in 1902 for the toy to become a full-blown craze, most people figured it was a fad, it was a sort of silly political novelty item and it would go away once the president left office, and so by 1909, when Roosevelt's successor, William Howard Taft, was getting ready to be inaugurated, the toy industry was on the hunt for the next big thing.
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