Latter in example sentence
Hovland drew upon ideas dating back to Aristotle’s Rhetoric, which argued that persuasiveness is built on the communicator’s ethical character, the audience’s emotional state, and the logic of the argument, the latter being the most powerful.
More example sentences with word latter
However, while it's easier to think of us, the citizens, the police, the army, as the good guys, and them, the narcos, the carteles, as the bad guys, if you think about it, the latter are only providing a service to the former. 
