What I wanted to show you is that scientists, using their from-the-outside, third-person methods, can tell you things about your own consciousness that you would never dream of, and that, in fact, you're not the authority on your own consciousness that you think you are.

I think that we're going to see, over the next 10, 20, 30 years, a real science of creativity that's burgeoning and is going to flourish, Because we now have new methods that can enable us to take this process like complex jazz improvisation, and study it rigorously.

But we want to get at the root of what is creative genius neurologically, and I think, with these methods, we're getting close.

And here you can see how they really crafted a beautiful design process with physical models, with quantitative as well as qualitative methods, to come to a final solution that is truly integrated and completely holistic with the architecture.

And this then, in conjunction with these methods that allow very many DNA molecules to be sequenced very rapidly, allowed us last year to present the first version of the Neanderthal genome, so that any one of you can now look on the Internet, on the Neanderthal genome, or at least on the 55 percent of it that we've been able to reconstruct so far.

Despite being driven by an enormous amount of data overseen by some of the world’s top data scientists, its results are susceptible to “search-engine optimization” and manipulation, such as “Google bombing,” “spamdexing,” and other methods serving parochial interests.

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